Why Reminders Help Beauty Businesses and Salons
4 min read
If you’ve ever heard “Oh, I forgot to mention…” while you’re already mid-treatment, you know the exact flavour of dread I’m talking about.
It’s never something small either. It’s retinol. It’s an adhesive reaction. It’s “my skin’s been a bit weird lately.” And now you’re trying to reverse-engineer a safe plan with gloves on and product already out.
This is why I like intake reminders more than booking reminders.
Booking reminders protect the diary.
Intake reminders protect the service.
And GlowForms has them built in.
GlowForms reminders are designed to nudge clients to complete their intake form before their appointment. That’s the point.
Not: “Don’t forget you’re coming.”
Yes: “Please finish the form so we can treat you properly.”
That shift matters because you’re not chasing attendance. You’re reducing risk, speeding up check-in, and cutting those awkward desk moments where you’re begging someone to fill things in while you’re already running late.
Without a reminder, this is what happens:
The client sees the form link, thinks “I’ll do it later,” and forgets.
They arrive, you hand them a clipboard (or your phone), and the first 10 minutes vanish.
They rush answers because they feel watched.
You miss details that actually change what you should do today.
With a reminder, the form gets done in the quiet moments—on the sofa, on a lunch break, in the car before they come in. That’s where people answer more honestly.
Inside GlowForms, you can set intake reminders without building a complicated automation maze.
You can:
toggle Enable reminders on/off
choose a delay amount
pick the time unit: hours or days
set max reminders (up to 2, which is plenty)
select the channel: Email (with SMS and “Both” marked as coming soon)
hit Save
That’s it. No drama.
More than two and you start feeling like a clingy ex.
Two is perfect because they do different jobs:
Reminder 1 catches the “I meant to do it” people.
Reminder 2 catches the “I saw it but got busy” people.
And importantly: it keeps your tone clean. You’re not nagging. You’re running a professional process.
Your reminder should be useful, not wordy.
Keep it to:
one sentence explaining why
the link
reassurance that it’s quick and mobile-friendly
an easy reply path if they’re stuck
Here’s copy you can steal:
Subject: Quick form before your appointment
Hi [Name] — quick reminder to complete your intake form before your visit. It only takes a couple minutes and saves as you go: [link].
If you have any questions, just reply here.
That’s it. No guilt. No “ASAP.” No passive-aggressive smiley faces.
This is the stuff you feel immediately:
You’re not printing, scanning, chasing signatures, or decoding handwriting.
You’re confirming a couple key points and starting.
Allergies, sensitivities, new skincare, medication changes—these things belong before you apply product, not after.
When you already know the important details, you don’t do that uncertain “So… any allergies?” dance. You can say:
“Thanks for noting your sensitivity—today we’ll use the gentler option.”
Clients trust that.
Intake done early means better notes, better consent capture, and fewer “where did that form go?” moments later.
Setting reminders too late. If the reminder hits when they’re already walking in, you’re back to the clipboard problem.
Writing reminders like a lecture. Keep it short. You’re helping, not scolding.
Turn on GlowForms reminders
Set the delay in days or hours so it lands when clients still have time to complete it
Cap it at 2 reminders
Keep the email copy short and calm
If you do nothing else, do this: make the reminder feel like part of the service, not an admin chore. Because it is.
Hiring your first team member changes how the business runs. The right preparation makes the transition smoother, clearer, and far less stressful.
Gifts don’t need bows and big budgets. Use small, thoughtful touches—welcome kits, milestone notes, minis at the mirror—that feel personal and spark rebooks.
Use Glow Forms to turn intake and aftercare into gentle add-on prompts—preselect upgrades, suggest bundles, and time offers so clients say yes without pressure.