Website Embed & Links: where to place Glow Forms for more completions

Let me guess: your form lives in a lonely “Documents” tab that no one clicks. Then new clients arrive, you slide a clipboard across the counter, and everything runs 10 minutes late.

You don’t have a form problem—you have a placement problem.

Below is a brutally practical placement checklist for Glow Forms that gets completions up without nagging, tech drama, or mystery links.

The principle (so you never overthink it)

Put the form exactly where the client already has to pause:

• when they book,

• when they check a service,

• when they confirm an appointment,

• when they arrive.

Glow Forms makes this easy with direct links, website buttons, and QR codes—no extra portals or logins for clients.

Put forms in these exact spots

1) Booking confirmation page (non-negotiable)

Right after they pick a time, show a single clear button:

• Button text: “Complete your consent form now (2–3 mins)”

• Logic: They’re already committed. One click, done.

2) Email confirmation + reminder

Every confirmation and reminder email should include the form link once, cleanly:

• Tiny intro (“So your appointment starts on time…”) + button.

• Put it before directions and parking info. People stop reading after “See you soon!”

• Glow Forms lets you send form links by email in one click—use it for pre-appointment consent, aftercare, patch tests, and policies.

3) Your home page hero (yes, really)

If you take lots of new clients, add a small, tasteful secondary button in the hero:

• Primary button: “Book Now”

• Secondary button: “New client form”

• This catches the DIY types who want to be “ready” before booking.

4) Each service page (context is everything)

Clients wonder, “What do I need to do before a lash lift?” Answer it right there:

• Short line under the service description:
  “First time? Please complete the Lash Consent before booking.” → Link to the exact form, not a generic “Forms” page.

• Using Glow Forms’ service-specific templates keeps wording aligned with real treatments, so it feels native to that page.

5) New Clients / Policies page (the “library” location)

Yes, have a central page that lists everything:

• New Client Intake → link

• Aftercare → links

• Keep it human: one sentence per link explaining when to use it. Don’t dump a PDF graveyard—Glow Forms replaces that chaos with simple online forms and a clean client database.

6) Site navigation and footer

• Header: Add “Forms” to a Utilities or New Clients dropdown—never as a top-level menu item competing with “Services” or “Book.”

• Footer: Plain link labeled Client Forms (new clients start here). People do scroll there when they’re lost.

7) Contact page

People who can’t find what they need end up on “Contact.” Rescue them with a light prompt:

• “New client? Save time: complete your intake now.” → link

• Place this above the contact form to head off back-and-forth emails.

8) On-site QR codes (the arrival moment)

Reception is your final backstop:

• Print the Glow Forms QR for new clients and place it at the desk and mirrors.

• Sign copy: “New here? Scan to complete your form while you wait (2–3 mins).”

• Every form in Glow Forms has a QR code—no app downloads, just scan, fill, done.

Good → Better → Best placement plan

Good (same-day fix)

• Add the form link to booking confirmations and reminders.

• Put a QR sign at reception.

Better (this week)

• Service pages each link to their matching consent.

• Footer link: “Client Forms.”

• Contact page prompt for first-timers.

Best (this month)

• Home hero gets a subtle “New client form” secondary button.

• Build a clean “New Clients” page with intake + aftercare in plain language.

• Review analytics from your booking tool/email tool to spot the pages getting the most clicks—move the form links higher on those pages. (If you don’t track yet, fine. Start with the placements above and you’ll still feel the difference.)

Button and micro-copy that actually gets tapped

Steal these, edit for tone, keep the time estimate honest:

• Complete your consent (2–3 mins)

• New here? Start with your intake

• First visit form →

• Aftercare: check before you leave

Common mistakes (and how to dodge them)

• Hiding forms under PDFs. If it downloads, you’ve already lost them. Glow Forms is mobile-first—no pinching, no printing, no downloading.

• Generic “Forms” link everywhere. Match the form to the context: Lash page → Lash Consent. PMU page → PMU Consent.

• Asking twice. If you show the form at booking and in the email, you don’t need a pop-up on the home page too. Choose the few highest-intent moments.

• Scaring people with legalese up front. Keep the button calm; the consent lives inside the form, which already uses beauty-appropriate wording and your brand styling.

Quick setup inside Glow Forms (5 minutes, genuinely)

1. Create or pick the template for your service (lash, nails, PMU, facial, etc.).

2. Set your logo and brand colors so it looks like your studio, not a hospital sheet.

3. Copy the embed code and add to your site in the places above.

4. Print the built-in QR for reception and mirrors.

5. Send the email
   Everything stays in your client database—searchable, secure, and organized if anything ever goes wrong.

If you only take one action today

Add the form link to your booking confirmation and put a QR sign at reception. You’ll feel the difference by the weekend—less fluster at check-in, fewer “Do I need anything?” messages, and more time for actual treatments.